the LEGO Group Archives | World Branding Forum

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Bhardwaj will be responsible for LEGO Group's digital and technology teams, and oversee its continued digital transformation to support long-term growth The LEGO Group has...

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IKEA and LEGO introduces BYGGLEK, intertwining play and storage

Olivia Pearce

September 7, 2020

IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience that...

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Featured Marketing News

LEGO to Open Second Flagship Store in China

Nathaniel Mark

April 17, 2018May 8, 2018

Second Chinese LEGO Flagship Store Follows Openings in Shanghai Disneyland and Leicester Square, London The LEGO Group, one of the world's leading manufacturers of play...

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Branding Featured News

Mack Trucks and LEGO Partner on Mack Anthem Building Set

Olivia Pearce

January 23, 2018February 5, 2018

At 2,595 pieces, the Mack Anthem set is the fifth-largest LEGO Technic set ever The Mack Anthem is not only turning heads on the highway;...