Technology Archives | World Branding Forum

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The Visa Airport Companion programme affords cardholders a complete experience via a digitally-integrated mobile platform. Global payments juggernaut, Visa has rolled out its Airport Companion...

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Meitu Takes Beauty Forward with #FacesOfFashion

Thomas Ng

August 17, 2016August 17, 2016

The Meitu campaign promotes global talent, beauty, and fashion brands through China's top social video-sharing platform, Meipai. Meitu, a beauty app developer with apps installed on more...

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Design Featured News Technology

Honda Drives Hatchback Performance in America

Thomas Ng

August 15, 2016August 15, 2016

The new Honda Civic model combines Euro-inspired styling with premium driving dynamics and direct-injected turbo engine technology. Honda is set to launch its 2017 Civic...

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Featured Marketing News Videos

Canon India Celebrates Kids with Support a Life

Anisha Kapoor

August 12, 2016August 12, 2016

The effort furthers the Canon India corporate philosophy of Kyosei, which means ‘living and working together for the common good’. Canon India has launched the...

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Weber Shandwick Beefs Up Tech with EVP Hire

Anisha Kapoor

August 11, 2016August 11, 2016

The leadership appointment by Weber Shandwick will see Wayne Hickey advise clients across the firm’s North American portfolio. Weber Shandwick has welcomed on board Wayne...

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Featured News Technology

Crystal Cruises Redefines Digital for Luxury Travellers

Thomas Ng

August 9, 2016August 9, 2016

The re-imagined Crystal Cruises website and its content walk travellers through vacation planning and discovery with easy-to-use tools. Crystal Cruises has redesigned its website to...

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Huawei Wants to See India in Black and White

Deborah Joy Peter

August 8, 2016August 8, 2016

The Huawei My City in Black and White initiative aims to inspire photo aficionados to get outdoors and capture the essence of their city. Huawei...

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Samsung Electronics Thinks Big with Galaxy Note7

Thomas Ng

August 3, 2016August 3, 2016

The Samsung Galaxy Note7 is designed to strike a balance between work and play, so it exceeds a user’s expectations of a smartphone. Samsung has...

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Branding Featured News

Beautyrest Sweetens Slumber with Sleeptracker

Olivia Pearce

August 1, 2016August 1, 2016

The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...

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Featured News Technology

New Balance Canada Races Ahead with 3D Technology

Olivia Pearce

July 28, 2016July 28, 2016

New Balance Canada debuts its inaugural Stride I.D. Experience Lab alongside Sport Chek today at its flagship store in Sherway Gardens. New Balance has introduced a...

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News Technology

Verizon Buys Yahoo! Operating Business for $4.83 Billion

Thomas Ng

July 26, 2016July 26, 2016

Combined, both AOL and Yahoo will have over 25 brands under their umbrella for continued investment and growth under Verizon. Verizon Communications and Yahoo! have...

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Featured News Technology

Ford Boosts Automotive Tech for American Vehicles

Thomas Ng

July 25, 2016July 25, 2016

The Ford upgrade covers its entire 2017 vehicle line-up in the United States to include cars, SUVs, light trucks, and electrified vehicles. Ford has expanded its...