study Archives | World Branding Forum

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The Gunn Report has released Cases for Creativity 2016, which features 15 combined Gold Lion and Gold Effie winning campaigns. The Gunn Report has released Cases...

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Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

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Branding Featured News Videos

Mentos Study Exposes Britain as Cancellation Nation

Olivia Pearce

November 27, 2015November 28, 2015

In a recent survey done on 2,000 Brits, the overall stats show that of the 104 social engagements Brits agree to each year, only 52 are...

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Industry News Public Relations

B-M Study Pinpoints Key Crises Facing Businesses

Anisha Kapoor

October 12, 2015October 12, 2015

Burson-Marsteller's 2015 EMEA Crisis Survey revealed new and innovative business models into their market were viewed by respondents as a key risk amongst other leading factors...

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Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...