Starwood Archives | World Branding Forum

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The Starwood makeover repositions the property as an elevated retreat parked on the famed Miracle Mile in the heart of Coral Gables. Hotel Colonnade, the...

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Featured Marketing News

Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Branding Featured News

Le Méridien Lifts Parisian Roots with Makeover

Olivia Pearce

September 22, 2016September 22, 2016

Completing a multi-million-dollar renovation, Le Méridien Etoile adds to its storied history with the revelation of the new look flagship in Paris. Le Méridien, under...

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Branding Featured News

W Seattle Unveils Multi-Million Dollar Makeover

Deborah Joy Peter

August 26, 2016August 26, 2016

Inspired by its Pacific Northwest location, 415 guestrooms and nine suites were transformed as part of the grand W Seattle makeover. W Hotels, a portfolio...

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Aloft Unlocks the First Voice Activated Hotel Room

Thomas Ng

August 25, 2016August 25, 2016

On top of temperature, lighting, music, and concierge control, the Aloft offering lets one to browse the internet, check the weather, and more. Aloft, under Starwood Hotels,...

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Featured Marketing News

Starwood Builds The Alexander for Armenia Entry

Anisha Kapoor

August 18, 2016August 18, 2016

The Starwood property underscores the brand’s strategy to meet the growing demand for experiential luxury travel in emerging markets. Starwood will enter Armenia with the...

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Branding Featured News

W Hotels Expands Starwood Luxury into Edinburgh

Olivia Pearce

July 20, 2016July 20, 2016

The W Hotels entry will elevate the hospitality landscape with modern architecture, signature amenities, and a full calendar of happenings. Starwood Hotels & Resorts is...

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Branding Featured News

Marriott Awaits China’s Authorisation for Starwood Takeover

Deborah Joy Peter

July 5, 2016July 5, 2016

Until legal close, both Marriott International and Starwood Hotels & Resorts will continue to operate as separate and independent entities. In conjunction with a major...

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Branding Featured News

Four Points Expands Starwood Footprint into Sydney

Deborah Joy Peter

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

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Branding Featured News

Prince Hotels Opens Kioicho under The Luxury Collection

Olivia Pearce

June 13, 2016June 13, 2016

A swanky property under The Luxury Collection by Starwood, the new location is situated within the Tokyo Garden Terrace Kioicho. International leisure group, Prince Hotels,...

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Branding Featured News

Starwood Checks into the Netherlands with Element

Deborah Joy Peter

April 15, 2016April 15, 2016

An atmosphere which fuels life in balance and on the move, the Element experience is suited to travellers staying for days or weeks. Starwood Hotels &...

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Branding Featured News

The Luxury Collection Gives The Liberty $11m Makeover

Thomas Ng

March 22, 2016March 22, 2016

Once home to several notorious inmates, the location now features 298 accommodations re-imagined by interior designer, Bill Rooney The Luxury Collection, under Starwood Hotels &...