Women Drive Demand for Lincoln Luxury Vehicles
Lincoln female audience share has grown by more than 11 times the rate of the brand in a decade, twice that of the overall luxury segment....
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Hotels.com Redefines UK Traveller with 2015 Index
British globetrotters enjoyed lower prices in over half of the destinations featured on the Index due to the increased strength of the Pound Hotels.com has...
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B-M Study Reveals Obama as Instagram’s Most Popular
By 2 February 2016, the world leaders surveyed had accumulated almost 23 million followers and published more than 76,000 posts A new Burson-Marsteller study indicates...
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R3 Study Uncovers Five Digital Demands for CMOs
An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...
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Pantene Debuts Dad-Dos with Strong is Beautiful
The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...
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London Study Shows Where Handsome Men Are Rejected
A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...
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Mentos Study Exposes Britain as Cancellation Nation
In a recent survey done on 2,000 Brits, the overall stats show that of the 104 social engagements Brits agree to each year, only 52 are...
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B-M Study Pinpoints Key Crises Facing Businesses
Burson-Marsteller's 2015 EMEA Crisis Survey revealed new and innovative business models into their market were viewed by respondents as a key risk amongst other leading factors...
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Ogilvy PR Names New Research Head for New York
At the helm of the agency's research group in the Big Apple is freshly appointed Kerry Sette who is poised to steer the team's direction Integrated global...
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Global sales and marketing firm ZS opens Singapore office
Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....
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New Global Leadership Changes at Penn Schoen Berland
Curtis Freet to Be CEO, Corporate and Political Business; Jon Penn to be CEO, Media and Entertainment Business; and Michael Pettingill Takes on Dual Role...
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GroupM Predicts Continued Strength in UK Ad Spending
Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of any...