Radio Archives | World Branding Forum

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For 2017's Cannes Lions Festival visiting France in June, smaller juries will feature to improve the quality of discussion inside the jury room. Cannes Lions...

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Advertising Featured News Videos

Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Branding Featured News

British Airways Puts the Isle of Man on the Map

Olivia Pearce

September 26, 2016September 26, 2016

British Airways partnered with 3FM Radio for a treasure hunt promoting its return flights between the Isle of Man and London City Airport. British Airways...

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Featured Marketing News Videos

Dr Pepper Powers Tailgate 2000 with Larry Culpepper

Deborah Joy Peter

August 30, 2016August 30, 2016

The Dr Pepper roadshow is supported by a consumer push which includes television, print, radio, digital, and billboard advertisements. Dr Pepper has premiered a new...

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Advertising Featured News Videos

Honda Cruises into Summer with Now Is the Moment

Joshua Hughes

July 19, 2016July 19, 2016

Honda has begun its Summer Clearance with a campaign and six music-themed videos for the Accord, Civic, CR-V, Fit, and Odyssey. Honda has launched its Summer Clearance...

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Advertising Industry News

Nielsen and Westwood One Vote for Radio Partnership

Deborah Joy Peter

January 5, 2016January 5, 2016

The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...