PokerStars Archives | World Branding Forum

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UFC has added PokerStars to its roster of global sponsors. The brand hops on board as official poker partner of the martial arts organisation. UFC and...

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PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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PokerStars Bets on Usain Bolt with Ambassadorship

Thomas Ng

June 8, 2017June 8, 2017

PokerStars has inked a strategic deal with star runner, Usain Bolt, who will promote the brand via marketing campaigns and live appearances. Amaya-run online poker...

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PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...