Partnerships Archives | World Branding Forum

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Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Branding Featured News

British Airways to Serve Marks & Spencer Meal Deals

Olivia Pearce

October 3, 2016October 3, 2016

British Airways is upgrading its menu to Marks & Spencer’s Food on the Move range to meet the needs of passengers on short-haul flights. British Airways...

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AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...

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Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

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Branding Featured News

British Airways Puts the Isle of Man on the Map

Olivia Pearce

September 26, 2016September 26, 2016

British Airways partnered with 3FM Radio for a treasure hunt promoting its return flights between the Isle of Man and London City Airport. British Airways...

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Twitter and the United Nations Get Social

Thomas Ng

September 26, 2016September 26, 2016

The United Nations aims to draw insight from the hundreds of millions of Tweets shared on Twitter in dozens of languages daily. Twitter and UN...

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Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Featured Marketing News

Macy’s Celebrates Latino Heritage with Jencarlos Canela

Deborah Joy Peter

September 16, 2016September 16, 2016

A series of activations by Macy’s entails events across America, panel discussions, and inspiring stories featuring Jencarlos Canela. Macy’s has secured a partnership with international recording...

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Branding Featured News

Porsche Offers Free Luxury with Delta Private Jets

Olivia Pearce

September 15, 2016September 15, 2016

Private-to-commercial Porsche transfers are available to Delta Private Jets members in select locations, including New York and Los Angeles. Porsche and Delta Private Jets have entered...

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Featured Marketing News

Pernod Ricard Shares TouchTunes’ Message in a Bottle

Deborah Joy Peter

September 15, 2016September 15, 2016

The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme. Pernod Ricard USA brands, Absolut Vodka, Malibu, and...

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Audi Drives Airbnb to the Emmys with Desolation

Joshua Hughes

September 14, 2016September 15, 2016

The Audi campaign around the sponsorship includes an Airbnb tie-up offering fans the chance to book an iconic travel and dining experience. Audi of America...