Mobile Archives | World Branding Forum

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Google has named its new operating system after a favourite cookie. The Android Oreo tie-up has also welcomed a collaborative superhero. Google has named the...

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OPPO Unveils F3 Deepika Padukone Limited Edition

Thomas Ng

August 11, 2017August 12, 2017

OPPO has partnered with its brand ambassador, Deepika Padukone, to launch a limited-edition version of the original F3 mobile phone in India. OPPO has partnered...

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Branding News

Honor Enhances Gaming Experience with Google Play

Olivia Pearce

July 31, 2017August 21, 2017

Honor has re-imagined the gaming experience for users of its 9 series via a partnership with Google Play over Transformers: Forged to Fight. Honor, the...

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LG Electronics Partners with HITRECORD for Push

Joshua Hughes

July 21, 2017July 22, 2017

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...

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Naiadgames Launches Navy Field on Mobile Globally

Thomas Ng

July 20, 2017July 24, 2017

Naiadgames has debuted the mobile version of Navy Field, with the game localised across 18 languages and launched in 120 countries. Naiadgames has developed a...

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Branding Featured News

Subway Elevates Customer Experience with Redesign

Olivia Pearce

July 17, 2017July 18, 2017

Subway has launched its Fresh Forward design concept across 12 cities in the US, Canada, and UK as part of its brand evolution strategy. Subway...

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Wirecard Eyes European Retailers with WeChat Deal

Thomas Ng

July 10, 2017July 11, 2017

Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...

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Featured Marketing News

Baskin-Robbins Delivers Convenience with DoorDash

Deborah Joy Peter

July 6, 2017August 14, 2017

Baskin-Robbins and DoorDash have partnered to launch a door-to-door delivery service. Orders can be placed either online or via mobile. Baskin-Robbins has partnered with technology...

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Flixy Games Unleashes Zareen Khan in Asura Fighter

Thomas Ng

July 4, 2017July 4, 2017

Flixy Games has added a new avatar to its Asura Fighter series. The warrior character is played by actress and model, Zareen Khan. Bangalore-based developer, Flixy Games,...

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Zespri Shoots for SunGold with Summer Campaign

Joshua Hughes

June 23, 2017June 24, 2017

Zespri has rolled out a campaign for its SunGold kiwi offering in the United States. The advert plays to the Hooked on a Feeling track. Zespri has launched a...

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Branding Featured News Videos

Monotype Capitalises on Fine Print with SST Debut

Olivia Pearce

June 15, 2017June 15, 2017

Supporting nearly 100 languages, the SST typeface by Monotype gives brands an identity and voice across multiple mediums and cultures. Monotype has introduced the SST typeface,...

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Industry News Technology

Bottle Rocket Launches Deeper into Tech Space

Thomas Ng

June 13, 2017June 13, 2017

Mobile specialist, Bottle Rocket, has created a technology leadership role and hired Jonathan Campos to its elevate mobile and digital offerings. Bottle Rocket has added a...