Millward Brown Archives | World Branding Forum

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Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Advertising Industry News Technology

Millward Brown and ComScore Forge Global Partnership

Deborah Joy Peter

December 17, 2015December 17, 2015

The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...

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Branding News Technology

Skol Gets High with Most Valuable Brand Ranking

Thomas Ng

September 23, 2015September 23, 2015

The Brazilian competitor beats out former champion Corona with a 20% rise in brand value that translates to $8.5 billion in currency terms Brazil’s Skol has emerged...

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Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...

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Branding News Technology

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

Thomas Ng

May 27, 2015July 4, 2023

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...

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Branding Featured Industry News

BrandZ Top 100 Most Valuable Chinese Brands 2015 Unveiled

Olivia Pearce

January 27, 2015July 4, 2023

Tencent, Alibaba overtake long-time leader China Mobile to claim top two spots WPP and Millward Brown today announced the fifth annual BrandZ Top 100 Most...