Essence Takes on Media Duties for India’s Airtel
Essence has been awarded the integrated media remit of Indian telco, Airtel, with the appointment set to take effect on 1 January 2019. Essence has...
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WPP Welcomes Merger Leading to Maxus + Helder
WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...
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MEC Fills Chief Executive Officer Role for China
The agency has named Gordon Domlija CEO for China. He replaces Christian Guinot who is pursuing other opportunities within the group MEC has named Gordon...
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Optimedia Nabs Bridgestone Golf Media Business
The firm was awarded the business as the result of a successful five-year partnership with Bridgestone Americas Tire Operations Optimedia has been appointed agency of...
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GroupM Enhances Digital Expertise with Essence Acquisition
The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...
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ID Media Grabs Capital Brands’ Agency of Record Spot
As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...
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