Martial Arts Archives | World Branding Forum

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Alongside its brand refresh, Parimatch has named Irish fighter, Conor McGregor, its official ambassador for the CIS region and Cyprus. International betting platform, Parimatch, has...

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Branding Featured News

UFC Lands PokerStars as Official Poker Partner

Olivia Pearce

December 28, 2018December 28, 2018

UFC has added PokerStars to its roster of global sponsors. The brand hops on board as official poker partner of the martial arts organisation. UFC and...

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Branding Featured News

UFC Announces New Partnership with AirAsia as “Official Airline” Partnership

Olivia Pearce

November 6, 2017

UFC announced a new multi-territory partnership with AirAsia to serve as the global brand's first-ever "Official Airline" sponsor AirAsia will begin its international activations during...