Marketing Archives | World Branding Forum

Kellogg’s Debuts Jimmy Butler Gold Medal Edition

August 26, 2016August 26, 2016

Celebrating his Team USA Olympic win, Kellogg’s Corn Flakes secures a partnership to feature Jimmy Butler on its Gold Medal Edition boxes. Kellogg’s has inked...

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Sears Canada Revamps Brand and Retail Concept

August 24, 2016August 24, 2016

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...

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Curio Tours Five American Cities with Gavin DeGraw

August 22, 2016August 22, 2016

The Curio tie-up affords travellers the ‘inside scoop’ into their experiences with select cities as part of the #CitiesbyCurio programme. Curio – A Collection by...

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Starwood Builds The Alexander for Armenia Entry

August 18, 2016August 18, 2016

The Starwood property underscores the brand’s strategy to meet the growing demand for experiential luxury travel in emerging markets. Starwood will enter Armenia with the...

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The Gunn Report Adds 32 Mini Cases to Bullets

August 16, 2016August 16, 2016

The Bullets From Gunn are for a diverse range of advertisers and are from networked and independent agencies from a variety of countries. The Gunn...

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UGG Takes Premium Store Design to the Vegas Strip

August 15, 2016August 15, 2016

The UGG outlet features the brand’s complete range which includes footwear, lounge wear, handbags, accessories, and home goods. UGG, a division of Decker Brands, has...

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Featured Marketing News Videos

Canon India Celebrates Kids with Support a Life

August 12, 2016August 12, 2016

The effort furthers the Canon India corporate philosophy of Kyosei, which means ‘living and working together for the common good’. Canon India has launched the...

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Burger King Adds Tex-Mex Flare with Whopperrito