Marketing Archives | World Branding Forum

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Hard Rock International is in the midst of setting up its third European resort, with the upcoming Malta-based hotel slated to launch in 2020. Hard...

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MSLGROUP Names Jon Hickey Communications Lead

Anisha Kapoor

February 28, 2017February 28, 2017

MSLGROUP has hired Jon Hickey to lead corporate communications from its Boston office as a Senior Vice President across the practice. MSLGROUP, Publicis Groupe's strategic...

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Huawei Dials into Canada with the P10 and P10 Plus

Deborah Joy Peter

February 27, 2017February 27, 2017

Huawei is launching its P10 smartphone range in Canada through nationwide partnerships with Rogers, Fido, Bell, and Videotron. Huawei is introducing the new P10 smartphone line...

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Hyatt Regency Opens Mexican Paradise in Guadalajara

Deborah Joy Peter

February 23, 2017February 23, 2017

Hyatt Regency has expanded its portfolio in Mexico with the debut of a brand new luxury property in Jalisco’s capital city, Guadalajara. Hyatt Hotels Corporation...

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UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

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Buenos Aires Tourism Authority Runs Free Gastro Tours

Deborah Joy Peter

February 20, 2017February 20, 2017

The Buenos Aires Tourism Authority strategy celebrates the city’s designation as 2017’s Ibero-American Capital of Gastronomic Culture. The Buenos Aires Tourism Authority is introducing free...

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Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel

Deborah Joy Peter

February 16, 2017February 16, 2017

Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...

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Taco Bell Proposes Marriage with Vegas Wedding Package

Anisha Kapoor

February 16, 2017February 17, 2017

Beginning in summer 2017, visitors to its Las Vegas Cantina flagship can tie the knot Taco Bell style at the restaurant's wedding chapel. Taco Bell...

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Canadian Pacific Names Brooke Henderson Ambassador

Deborah Joy Peter

February 15, 2017February 15, 2017

Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...

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NBA Gatorade League Unveils Rebrand with New Name

Joshua Hughes

February 14, 2017February 14, 2017

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...