Marketing Archives | World Branding Forum

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Brand is Official Beauty Partner Marking its second decade as the official Cannes beauty partner, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in...

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Featured Marketing News

Apple plans laptop upgrades to rival Microsoft

Thomas Ng

May 17, 2017May 19, 2017

New Laptops Line Up in June 2017 Apple Inc. plans to circulate an update to its laptop lineup at an annual conference for app developers in...

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Featured Marketing News

Siam Piwat maintains position as the “Icon of Innovative Lifestyle”

Olivia Pearce

May 16, 2017May 19, 2017

The Exploratorium wins World Retail Awards 2017 for Store Design of the Year Owner and operator of the world renowned retail destinations such as Siam...

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Featured Marketing News

7UP has partnered with Trisha

Olivia Pearce

May 15, 2017May 17, 2017

The Country and Culinary Star Creates Delicious Recipes with the Versatile Beverage 7UP is excited to publicise its partnership with Trisha Yearwood, the three time...

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Featured Marketing News

PepsiCo Signs Strategic Agreement with Alibaba Group

Olivia Pearce

May 11, 2017May 12, 2017

Collaboration to Enhance Consumer Experiences using Alibaba's Big Data Capabilities and Innovative Marketing Solutions PepsiCo Greater China Region (GCR) and Alibaba Group recent partnership will enable PepsiCo to further...

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Advertising Industry News

Ogilvy Indonesia appoints Anne Ridwan as Chief Executive Officer

Anisha Kapoor

May 3, 2017May 5, 2017

Ogilvy welcomes Anne Ridwan as its new CEO Ogilvy & Mather (Ogilvy) confirmed Anne Ridwan to take on the role of Chief Executive Officer for Ogilvy Indonesia...

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Branding Featured News

Pepperidge Farm Farmhouse New Thin & Crispy Cookies

Olivia Pearce

April 21, 2017

Pepperidge Farm Farmhouse Thin & Crispy Cookies is A New Cookie Straight From 1937 Made with real kitchen pantry ingredients like cage free eggs; Pepperidge...

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Featured Marketing News

Honda Reveals 2017 Civic Si Coupe and Sedan

Joshua Hughes

April 7, 2017April 10, 2017

The all-new Honda Civic Si Coupe and Civic Si Sedan are revealed in a global reveal video broadcast on Honda's YouTube channel The exciting and...

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Industry Marketing

The Hershey Company and TPN Win Coveted Gold Shopper Marketing Effie

Joshua Hughes

March 30, 2017

Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company The Effie was awarded at the Path to...

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Featured Marketing News

Gillette Venus Softens Her Shave with ComfortGlide

Deborah Joy Peter

March 22, 2017March 22, 2017

Gillette Venus has released its ComfortGlide razor for women, which features three scents namely Freesia, White Tea, and Vanilla Crème. Gillette Venus has launched ComfortGlide,...

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Featured Marketing News

Hardee’s Rolls Out Aporkalypse Burrito and Biscuit

Anisha Kapoor

March 22, 2017March 22, 2017

In creative partnership with its ad agency, Hardee's has released a brand new menu offering called the Aporkalypse Burrito and Biscuit. Hardee's has added to...

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Featured Marketing News

Maltesers Rolls its Light Side into the United States

Deborah Joy Peter

March 21, 2017March 21, 2017

Mars Chocolate North America has launched Maltesers in the United States and is using a marketing campaign to support the premiere. Mars Chocolate has launched...