Luxury Archives | World Branding Forum

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The new Miami Seiko boutique boasts a design that conveys the brand's vision, with an emphasis on innovation, refinement, and luxury. Seiko celebrates the second boutique to enter the...

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Featured Marketing News

Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Branding Featured News

Le Méridien Lifts Parisian Roots with Makeover

Olivia Pearce

September 22, 2016September 22, 2016

Completing a multi-million-dollar renovation, Le Méridien Etoile adds to its storied history with the revelation of the new look flagship in Paris. Le Méridien, under...

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Branding Featured News

Hilton Enters Montenegro with Podgorica Perks

Olivia Pearce

September 20, 2016September 20, 2016

The Hilton Podgorica Crna Gora features luxuries such as a signature restaurant, fountain terrace, cigar club, sky bar, and premium spa. Hilton has opened Podgorica...

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Advertising Featured News Videos

Marriott Rewards Loyalty with You Are Here

Joshua Hughes

September 15, 2016September 15, 2016

Marriott Rewards has launched an advertising push titled You Are Here, a campaign featuring its loyalty member and their travel stories. Global hospitality giant, Marriott International...

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Branding Featured News

Porsche Offers Free Luxury with Delta Private Jets

Olivia Pearce

September 15, 2016September 15, 2016

Private-to-commercial Porsche transfers are available to Delta Private Jets members in select locations, including New York and Los Angeles. Porsche and Delta Private Jets have entered...

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Featured Marketing News

Etihad Airways and Jimmy Choo Hit the Runway

Anisha Kapoor

September 12, 2016September 12, 2016

Etihad Airways is hosting a VIP lounge at NYFW with Jimmy Choo until 15 September featuring its most iconic shoes from the past 20 years....

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Apple Watch Hermès Launches Fall Collection

Thomas Ng

September 9, 2016September 9, 2016

The Series 2 collection by Hermès incorporates leather bands and designs inspired by the iconic Clipper, Cape Cod and Espace variants. Hermès has introduced Apple...

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Advertising Featured News

Cole Haan Steps into Style with GrandRevølution

Joshua Hughes

September 7, 2016September 7, 2016

Coinciding with the GrandRevølution debut, Cole Haan has launched an advertising campaign featuring entrepreneurial revolutionaries. American lifestyle footwear and accessories brand, Cole Haan, has rolled...

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Branding Featured News

Hyundai Propels Luxury with First Genesis Studio

Olivia Pearce

September 6, 2016September 6, 2016

Strategically positioned, the Genesis Studio is designed to embody the marque’s core characteristics and evoke curiosity around the brand. Genesis will launch its first dedicated space on...

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Featured Marketing News

Porsche Powers Up Cayenne with Nexen Tire Alliance

Anisha Kapoor

September 5, 2016September 5, 2016

The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

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Branding Featured News

W Seattle Unveils Multi-Million Dollar Makeover

Deborah Joy Peter

August 26, 2016August 26, 2016

Inspired by its Pacific Northwest location, 415 guestrooms and nine suites were transformed as part of the grand W Seattle makeover. W Hotels, a portfolio...