Launches Archives | World Branding Forum

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Close to the airport, Hyatt Place London Heathrow/Hayes is the fourth location to present in Europe and first in the United Kingdom. Hyatt Place has...

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Branding Campaigns Featured News Videos

Harley-Davidson Revs Up Roadster with Motorcycle Share

Olivia Pearce

May 18, 2016May 18, 2016

The brand has launched a unique promotional effort in the United Stated to support the debut of Dark Custom Harley-Davidson Roadster. Harley-Davidson has unveiled its...

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Advertising Featured News Videos

Ben & Jerry’s Scoops Up Fresh Empower Mint Flavour

Joshua Hughes

May 18, 2016May 18, 2016

In conjunction with the Empower Mint debut, an advertising campaign by Ben & Jerry’s titled Democracy is In Your Hands has rolled out. Global ice...

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Garmin Resets Smartwatch Movement with New Release

Thomas Ng

May 17, 2016May 17, 2016

The D2 Bravo Titanium by Garmin is an aviation GPS smartwatch combining design and connectivity to bring pilots and enthusiasts an elite offering. Garmin has...

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Branding Featured News

Four Seasons Lands on Kyoto’s Shores in Japan

Deborah Joy Peter

May 16, 2016May 16, 2016

Opening in the fall, Four Seasons Hotel Kyoto is set in an 800-year-old garden nestled within the country’s historic imperial capital. Four Seasons has expanded...

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Advertising Featured News Videos

Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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Branding Featured News

H&M Poised for Summer Debut with #HMPUERTORICO

Deborah Joy Peter

May 10, 2016May 10, 2016

The #HMPUERTORICO milestone by H&M marks the expansion of the brand’s reach into the aforementioned Caribbean-based market. H&M has unveiled the debut date for its...

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Featured Marketing News

Curio by Hilton Worldwide Lands on Honduran Shores

Anisha Kapoor

May 10, 2016May 12, 2016

The Curio portfolio represents a collection of upscale hotels hand-picked for travellers seeking discovery and authentic experiences. Hilton Worldwide has widened its footprint to include a...

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Advertising Featured News Videos

Huawei Dials into United Kingdom with P9

Joshua Hughes

May 9, 2016May 12, 2016

Henry Cavill and Scarlett Johansson are the faces of the Huawei P9 campaign and will lead a new spot airing in the UK this month....

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Branding Featured News

Groupon $30,000 3D Replica of Mama’s Son: Creepy or Cuddly?

Olivia Pearce

May 6, 2016May 6, 2016

Groupon has teamed up with SWIRGO to introduce a unique Mother's Day special in 3D to recreate bond between one mum and her child. As...

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Branding Featured News

Saks Fifth Avenue Expands Collection with EB Florals

Olivia Pearce

May 5, 2016May 5, 2016

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto. Saks Fifth Avenue...

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Branding Featured News

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...