Launches Archives | World Branding Forum

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The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

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Featured Marketing News Videos

Yellow Pages Drives Digital with The Lemonade Stand

Anisha Kapoor

May 30, 2016May 30, 2016

The push by Yellow Pages runs until November using conventional and specialty television, sponsored video and posts, pre-roll, and more. Yellow Pages has launched a...

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Featured Marketing News

Ford Revs Up Hybrid Range with 2017 Fusion Energi

Joshua Hughes

May 27, 2016May 27, 2016

Changes to the Fusion Energi powertrain software and regenerative braking has taken the range up from 550 miles for the 2016 model. Ford has rolled...

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Apple Logs in at Union Square in San Francisco

Thomas Ng

May 27, 2016May 27, 2016

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy. Apple has launched a store on San...

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Branding Featured News

LondonHouse Chicago Celebrates Luxury Premiere

Olivia Pearce

May 27, 2016May 27, 2016

LondonHouse Chicago is part of Hilton’s Curio brand, a collection of upscale hotels promising discovery and authentic experiences. Curio – A Collection by Hilton and...

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Featured Marketing News

Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

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Featured Marketing News Videos

Papa John’s Shoots Out Fresh Classics with Paul George

Deborah Joy Peter

May 24, 2016May 24, 2016

To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk. Papa John’s...

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Apple Takes iOS Design and Development Accelerator to Bengaluru

Thomas Ng

May 24, 2016May 24, 2016

The facility provides support on Swift, the intuitive programming language to build apps for the iOS, Mac, Apple TV, and Apple Watch. Apple has rolled out...

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Branding Featured News

Procter & Gamble Engages Flywheel Sports for Tide and Downy

Deborah Joy Peter

May 23, 2016May 23, 2016

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

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Branding Featured News

Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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Featured Marketing News

Brookside Jazzes Up with Hershey’s Fruit and Nut Yogurt Bar

Anisha Kapoor

May 20, 2016May 20, 2016

For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Advertising Featured News Videos

Saltwater Brewery Plays Safe with Edible Six-Pack Rings

Joshua Hughes

May 19, 2016May 20, 2016

Saltwater Brewery has launched an edible beer packaging solution, with a video released to capture the product’s ocean-friendly attributes. Florida-based craft beer-maker, Saltwater Brewery, has...