Launches Archives | World Branding Forum

Read Time:1 Minute, 0 Second

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...

Read Time:1 Minute, 37 Second

Featured Marketing News

Curio Adds Ames Boston Hotel to Bespoke Collection

Deborah Joy Peter

September 29, 2016September 29, 2016

The Ames Boston Hotel has undergone a multi-million-dollar makeover, and joins the Curio – A Collection by Hilton portfolio from an iconic city. The Ames...

Read Time:1 Minute, 3 Second

Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

Read Time:1 Minute, 29 Second

Featured Marketing News

McDonald’s Canada Blends European Flair into McCafé

Deborah Joy Peter

September 27, 2016September 27, 2016

The new McCafé blend has won the approval of Canadian specialty coffee-drinkers through a series of taste panels held countrywide. McDonald's Canada is upping the ante with...

Read Time:1 Minute, 9 Second

Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

Read Time:1 Minute, 43 Second

Featured Marketing News

DoubleTree by Hilton Soaks Up South Florida Sun

Deborah Joy Peter

September 26, 2016September 26, 2016

Situated across the street from the Atlantic Ocean, The Gates Hotel South Beach – DoubleTree by Hilton offers an authentic resort setting. DoubleTree by Hilton...

Read Time:1 Minute, 9 Second

Branding Campaigns Featured News

Coca-Cola Life Adds Sparkle with Canadian Debut

Olivia Pearce

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

Read Time:1 Minute, 6 Second

Branding Featured News

Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

Read Time:1 Minute, 20 Second

Industry News Public Relations

WPP Takes Government & Public Sector Practice to Singapore

Anisha Kapoor

September 21, 2016September 21, 2016

The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

Read Time:1 Minute, 36 Second

Branding Featured News

Hilton Enters Montenegro with Podgorica Perks

Olivia Pearce

September 20, 2016September 20, 2016

The Hilton Podgorica Crna Gora features luxuries such as a signature restaurant, fountain terrace, cigar club, sky bar, and premium spa. Hilton has opened Podgorica...

Read Time:49 Second

Branding Featured News

Sloane Bros Expands Froyo Footprint to Nottingham

Olivia Pearce

September 19, 2016September 19, 2016

The opening of its latest frozen yoghurt parlour outside of London coincides with the release of the Franken’ Fraffle by the Sloane Bros. Independent British...

Read Time:1 Minute, 32 Second

Advertising News

Martell Refines Pour with Blue Swift Premiere

Joshua Hughes

September 16, 2016September 16, 2016

Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...