JBL Archives | World Branding Forum

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Brands invite consumers to provide feedback on self-charging technology for a headphone with virtually unlimited playtime Through a new strategic approach, JBL is exploring a...

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Branding Featured News

JBL Cranks Up the Star Power for Second-Annual JBL Fest

Olivia Pearce

August 20, 2018August 20, 2018

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas...

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Branding Featured News

Aaron Judge Joins JBL as New Global Brand Ambassador

Olivia Pearce

July 17, 2018

Yankees star slugger joins the biggest names in sports, music and television teaming up with JBL Judge brings the noise. JBL brings the sound. The...

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Branding Featured Marketing News

HARMAN Names Priyanka Chopra as Global Brand Ambassador

Nathaniel Mark

January 25, 2018February 5, 2018

Chopra Joins Growing Roster of Luminaries in Music, Entertainment and Sports with HARMAN Announcement HARMAN International, a wholly-owned subsidiary of Samsung Electronics, focused on connected technologies...