Industry Archives | World Branding Forum

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Y&R Guangzhou won the business on account of its business brilliant capacity for brand integration and planning and excellent expression. WPP-owned Y&R Guangzhou has been...

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Golin Beefs Up Leadership with CEO Reshuffle

Anisha Kapoor

July 28, 2016July 28, 2016

The new Golin team includes Jonathan Hughes, Matt Neale, and Gary Rudnick—who will share enhanced chief executive responsibilities. Interpublic Group (IPG) agency, Golin, has revealed its plan to...

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Featured Industry News

TBWA Boosts Gatorade Biz with Creative Promotions

Anisha Kapoor

July 22, 2016July 22, 2016

Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA. TBWA has introduced...

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Industry News

Grey Expands in Europe with Belgium’s Famous Takeover

Deborah Joy Peter

July 12, 2016July 12, 2016

The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence....

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Branding Featured Industry News Videos

Time to CHARGE at World’s First Energy Branding Conference

Olivia Pearce

July 5, 2016July 5, 2016

CHARGE, the world’s first energy branding conference, will take place in Reykjavik, Iceland, from 19-20 September 2016. The conference seeks to explore the frontiers of...

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Branding Featured News

Marriott Awaits China’s Authorisation for Starwood Takeover

Deborah Joy Peter

July 5, 2016July 5, 2016

Until legal close, both Marriott International and Starwood Hotels & Resorts will continue to operate as separate and independent entities. In conjunction with a major...

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Publicis Groupe Inks Global Partnership with Tencent

Thomas Ng

July 5, 2016July 5, 2016

The alliance transcends the three solution hubs under Publicis Groupe—Publicis Media, Publicis.Sapient, and Publicis Communications. Publicis Groupe has entered into a strategic partnership with Tencent, the technology...

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Advertising Featured News

Cannes Lions Welcomes Day Five with Mobile and More

Joshua Hughes

June 23, 2016June 23, 2016

The latest awards show days honours agencies and campaigns in the Mobile, Media, Innovation, Creative Date, and Cyber Lions segments. Cannes Lions has awarded the 2016...

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Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...

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Advertising Featured News

IAA Activates Global Leadership for Two Terms

Joshua Hughes

June 22, 2016June 22, 2016

The team will represent the International Advertising Association (IAA) from the first term beginning in 2016 and the second ending in 2018. During its recent Board...

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Featured Industry News

Cannes Lions Unveils Winners for Five Categories

Deborah Joy Peter

June 21, 2016June 21, 2016

The Cannes Lions for Direct, Glass, Print & Publishing, Promo & Activation, and Radio have been presented to the respective winners. Cannes Lions has revealed...

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Advertising Featured News

McCann Names John Mescall Global Creative Council President

Joshua Hughes

June 21, 2016June 21, 2016

The move expands Mescall’s role at McCann and will see him marshal creative resources across all of the group’s regions and disciplines. McCann Worldgroup has...