Industry Archives | World Branding Forum

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The Bullets From Gunn are for a diverse range of advertisers and are from networked and independent agencies from a variety of countries. The Gunn...

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Grey Group Unveils Maruri Takeover in Ecuador

Deborah Joy Peter

August 9, 2016August 9, 2016

The full-service agency has had a partnership with global marketing communications network, Grey Group, since the early 1990s. Grey Group has acquired a majority stake...

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Featured Industry News

William Hill Partners with Chelsea Football Club

Deborah Joy Peter

August 5, 2016August 5, 2016

Per the tie-up, William Hill will have a presence on Chelsea Football Club’s pitch-side advertising boards and across its digital platforms. William Hill has signed a strategic three-year partnership...

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Featured Industry News

Jose Papa Named Managing Director of Lions Festivals

Anisha Kapoor

August 2, 2016August 2, 2016

The role assumed by Jose Papa covers Cannes Lions, Lions Health, Lions Innovations, Lions Entertainment as well as regional events. Lions Festivals has named Jose Papa...

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Advertising Featured News

Y&R Guangzhou Lands China Southern Airlines

Joshua Hughes

July 28, 2016July 28, 2016

Y&R Guangzhou won the business on account of its business brilliant capacity for brand integration and planning and excellent expression. WPP-owned Y&R Guangzhou has been...

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Golin Beefs Up Leadership with CEO Reshuffle

Anisha Kapoor

July 28, 2016July 28, 2016

The new Golin team includes Jonathan Hughes, Matt Neale, and Gary Rudnick—who will share enhanced chief executive responsibilities. Interpublic Group (IPG) agency, Golin, has revealed its plan to...

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Featured Industry News

TBWA Boosts Gatorade Biz with Creative Promotions

Anisha Kapoor

July 22, 2016July 22, 2016

Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA. TBWA has introduced...

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Industry News

Grey Expands in Europe with Belgium’s Famous Takeover

Deborah Joy Peter

July 12, 2016July 12, 2016

The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence....

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Branding Featured Industry News Videos

Time to CHARGE at World’s First Energy Branding Conference

Olivia Pearce

July 5, 2016July 5, 2016

CHARGE, the world’s first energy branding conference, will take place in Reykjavik, Iceland, from 19-20 September 2016. The conference seeks to explore the frontiers of...

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Branding Featured News

Marriott Awaits China’s Authorisation for Starwood Takeover

Deborah Joy Peter

July 5, 2016July 5, 2016

Until legal close, both Marriott International and Starwood Hotels & Resorts will continue to operate as separate and independent entities. In conjunction with a major...

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Publicis Groupe Inks Global Partnership with Tencent

Thomas Ng

July 5, 2016July 5, 2016

The alliance transcends the three solution hubs under Publicis Groupe—Publicis Media, Publicis.Sapient, and Publicis Communications. Publicis Groupe has entered into a strategic partnership with Tencent, the technology...

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Advertising Featured News

Cannes Lions Welcomes Day Five with Mobile and More

Joshua Hughes

June 23, 2016June 23, 2016

The latest awards show days honours agencies and campaigns in the Mobile, Media, Innovation, Creative Date, and Cyber Lions segments. Cannes Lions has awarded the 2016...