Hyundai Archives | World Branding Forum

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Hyundai Motor Group and AUDI AG enter into patent cross-licensing agreement in FCEVs Hyundai Motor Group and Audi have entered into a multi-year patent cross-licensing agreement, covering...

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Advertising Featured News

Hyundai Marketing Plan Preps for All-New Veloster’s Appearance

Joshua Hughes

June 15, 2018

New Ant-Man and The Wasp-inspired Hyundai commercial captures an awkward stoplight exchange featuring the all-new 2019 Veloster Turbo The all-new Hyundai Veloster will be making...

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Advertising Featured News Videos

Hyundai Celebrates Stories of Purposeful Living in Kona Content Series

Joshua Hughes

May 22, 2018

Three-episode series by Hyundai showcases the brand's new Kona, featuring stories from vloggers and travellers In support of the 2018 Kona launch, Hyundai Motor America...

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Hyundai NEXO Drives Itself 190km from Seoul to PyeongChang

Thomas Ng

February 22, 2018

NEXO SUV Model Set to Spearhead Acceleration of Hyundai's Plans to Develop Low Emission Vehicles It has been a busy start to the year for...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Featured Marketing News

Hyundai Supports the 2018 Red Bull Crashed Ice Races

Nathaniel Mark

January 22, 2018

Collaboration Strengthens Hyundai Effort to Connect with Fans Through Sport and Culture Hyundai and its new N lineup are taking on the freezing-cold temperatures of...

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Branding Featured News

Hyundai Debuts its 2019 Veloster with Marvel Studios’ Ant Man

Olivia Pearce

January 17, 2018February 5, 2018

Collaboration with Marvel to Increase Hyundai Brand Awareness Fans of Marvel Studios' Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities...

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Featured Marketing News

Veloster one of the ‘Coolest Cars Under US$18,000/£13,876’

Thomas Ng

May 24, 2017

Hyundai's 2017 Veloster honoured by Kelley Blue Book In another recognition of its delivering both value and fun for drivers in the compact category, Hyundai's...

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Hyundai Introduces 2018 Accent to Canadian Market

Thomas Ng

February 21, 2017February 22, 2017

In a move which marks the country's first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow. Hyundai Auto Canada...

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Hyundai Honours American Troops with 360 Immersion

Thomas Ng

February 1, 2017February 1, 2017

Hyundai will transport US troops from an overseas base to the heart of the Super Bowl action using custom-built 360-degree immersive pods. Hyundai Motor America,...

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Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Featured Marketing News Videos

Hyundai Kicks Off NFL Sponsorship with Two Spots

Deborah Joy Peter

September 8, 2016September 8, 2016

Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place. As presenting...