Hard Rock Archives | World Branding Forum

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The partnership marks Hard Rock eighth year of collaboration with The Mercury Phoenix Trust in support of the battle against HIV/AIDS Hard Rock International has...

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Branding Featured News

Hard Rock Does Sound and Sea at Daytona Beach

Olivia Pearce

June 13, 2017June 13, 2017

Hard Rock International is expanding its footprint to the sands of sunny Daytona Beach with the upcoming opening of a fourth hotel in Florida. Hard...

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Featured Marketing News

Hard Rock Creates Mediterranean Getaway in Malta

Deborah Joy Peter

February 28, 2017February 28, 2017

Hard Rock International is in the midst of setting up its third European resort, with the upcoming Malta-based hotel slated to launch in 2020. Hard...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...