GroupM Archives | World Branding Forum

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The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising News

GroupM Predicts Continued Strength in UK Ad Spending

Joshua Hughes

July 8, 2015July 8, 2015

Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of any...

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Featured Industry News Social Media Technology

WPP’s Data Alliance and Facebook Partner Globally to Activate Data to Deliver People Based Marketing Solutions and Insights

Thomas Ng

April 9, 2015July 4, 2023

Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions WPP's Data Alliance...