G-Shock Archives | World Branding Forum

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Rui Hachimura becomes the first basketball player to ever receive a signature collaboration with Casio Casio Computer Co., Ltd. has announced the release of the...

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Advertising Featured Marketing News

G-SHOCK welcomes mountain runner, Joseph Gray to the team

Olivia Pearce

July 8, 2020

G-SHOCK features Joesph Gray in the latest product release G-SHOCK, watch brand, recently released its first-ever heart rate monitor watch, the GBDH1000-1A7. A first of...

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Branding Featured Marketing News

Casio G-SHOCK release video on latest collab with Burton Snowboards

Olivia Pearce

February 19, 2020

G-SHOCK and Burton collaboration features work of photographer Dean Blotto Gray Shock-resistant watch brand Casio G-SHOCK has just unveiled it is teaming up with renowned...

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Branding Featured News

Casio Sets G-Shock to Warrior Mode

Olivia Pearce

October 19, 2018October 19, 2018

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to...

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Industry Public Relations

Leslie Bishop Joins 5W as Senior Vice President

Anisha Kapoor

May 21, 2018

Bishop to further develop 5W Public Relations' services and communications programmes within travel, hospitality, and entertainment spaces 5W Public Relations (5WPR), an independently owned PR...

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Branding Featured News

Casio G-SHOCK Celebrates 35 Years of Innovation With Anniversary Event

Olivia Pearce

November 13, 2017November 14, 2017

G-SHOCK kicked off its yearlong 35th-anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh,...

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Branding Featured News

Casio Unveils Timeless G-SHOCK Addition for Men

Olivia Pearce

June 14, 2017June 14, 2017

Casio has added to its MT-G line with the debut of the MTGS1000D-1A9 model. The timepiece features the latest in G-SHOCK technology. Casio G-SHOCK has...

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Featured Industry News

Casio America Names Cornerstone Agency of Record

Anisha Kapoor

June 17, 2016June 17, 2016

Casio has handed its PR and social media business to Cornerstone who will run a multifaceted programme for the brand’s major products. Casio America has...