Food Archives | World Branding Forum

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After a 10-year collaboration, Domino's has renewed its partnership with incumbent, CP+B, with the new deal set to last until 2020’s end. Domino's has extended...

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Branding Featured News

P.F. Chang’s Debuts Brand in the United Kingdom

Olivia Pearce

August 4, 2017August 5, 2017

Global full-service restaurant chain, P.F. Chang's, deliver a first-of-its-kind concept by the brand, Asian Table, to the heart of London. P.F. Chang's has opened its...

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Branding Featured News

Pepperidge Farm Farmhouse New Thin & Crispy Cookies

Olivia Pearce

April 21, 2017

Pepperidge Farm Farmhouse Thin & Crispy Cookies is A New Cookie Straight From 1937 Made with real kitchen pantry ingredients like cage free eggs; Pepperidge...

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Branding Featured Marketing

New Ball Home Canning Jars Encourage All To Share Meals

Olivia Pearce

April 19, 2017

For every package of Collection Elite Sharing Jars purchased, four meals will be donated to families in need Canning and sharing go together. Indeed, more...

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Branding Featured Industry

58% of Brand Lovers Hoard their Favourite Brands

Olivia Pearce

March 31, 2017

Loved food brands significantly more likely to lead consumers to buy more, pay more and talk more about the brand New research in the US...