food industry Archives | World Branding Forum

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IHOP, now IHOb, introduces new all-natural Black Angus beef steakburgers in seven delicious flavours Today, IHOP Restaurants announced that it is going by a new...

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Advertising Featured News

Heinz Taps Sterling Cooper Draper Pryce and DAVID for New Campaign

Joshua Hughes

March 14, 2017March 14, 2017

The Heinz brand launches a new US advertising campaign created in partnership with Sterling Cooper Draper Pryce and DAVID Heinz, a name that is synonymous...

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Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...