Content Archives | World Branding Forum

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Cognac brand, Hennessy, has launched a four-part series titled We Are to celebrate the African American community in the United States. Hennessy is commemorating Black...

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Wibbitz Points to Video for Gen Z and Millennials

Thomas Ng

January 15, 2019April 24, 2019

Wibbitz has introduced a new study on the difference in preferences, habits, and social video consumption between Gen Z and millennials.

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Advertising Featured News

Shutterstock Launches Global Creative Push

Joshua Hughes

January 11, 2019January 29, 2019

Shutterstock has introduced its first major brand campaign in six years, which debuts this month in four countries and goes worldwide in spring. Shutterstock has...

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Branding Featured News Videos

NBA Playmakers Premieres on YouTube

Olivia Pearce

December 6, 2018December 7, 2018

The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content. The National Basketball Association and...

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Featured Marketing News Videos

CoStar Buys UK’s Realla for Europe Expansion

Joshua Hughes

October 15, 2018October 15, 2018

Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Travelport Lands Air India in Competitive Tender

Thomas Ng

October 15, 2018October 15, 2018

Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

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Industry Public Relations

Burson Cohn & Wolfe acquires Hirshorn-Zuckerman Design Group in the US

Anisha Kapoor

August 16, 2018

WPP's Burson Cohn & Wolfe adds full spectrum of media solutions with Hirshorn-Zuckerman acquisition WPP has announced that its wholly-owned global operating company, Burson Cohn & Wolfe,...

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Industry Marketing

Digitas Elevates Scott Donaton To Global Chief Creative & Content Officer

Anisha Kapoor

July 25, 2018

Donaton to lead new “Connected Creative” capability for Digitas Digitas, a connected marketing agency, announces the elevation of Scott Donaton to lead its Creative and...

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Advertising Industry

Unilever Calls on Creators and Distributors to Eradicate Stereotypes

Anisha Kapoor

June 20, 2018June 20, 2018

Multi-million-dollar content partnerships with pop group NOW UNITED and Cartoon Network kick-off new era of industry-leading Unstereotype initiative by Unilever Unilever is calling on content...

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Advertising Featured News Videos

Hyundai Celebrates Stories of Purposeful Living in Kona Content Series

Joshua Hughes

May 22, 2018

Three-episode series by Hyundai showcases the brand's new Kona, featuring stories from vloggers and travellers In support of the 2018 Kona launch, Hyundai Motor America...

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Branding Industry

Meredith Adds To Local Media Group With Acquisition Of KPLR-TV St Louis

Anisha Kapoor

April 25, 2018June 13, 2023

Acquisition by Meredith Creates a Duopoly for the Company in the 21st Largest Television Market in the US Meredith Corporation, one of the leading media...

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Industry Marketing

Brand Programming Studios Nominated in the Webby Awards

Anisha Kapoor

April 13, 2018May 8, 2018

Nominees for Webby Awards Include Oprah Winfrey, Selena Gomez, Apple, BBC Worldwide, and More Brand Programming Studios (BP Studios) has been nominated for best film...