cinema Archives | World Branding Forum

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New additions to the Monotype library span a versatile script, bold sans serif, textured calligraphic design, and font inspired by classic cinema. Monotype has added to its...

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Branding Featured News

IMAX and PVR Agree on Five New Theatres in India

Olivia Pearce

February 26, 2018

PVR Commits to 10 New IMAX Theatres in Less Than a Year IMAX and PVR, an exhibition chain in India, announced an agreement for five...

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Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

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Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Coca-Cola Leads Canada 150 Push with Television Spot

Joshua Hughes

June 19, 2017June 19, 2017

Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives. Coca-Cola has rolled...

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Featured Marketing News

L’Oréal Paris celebrates 20 years of cinema and beauty in Cannes

Olivia Pearce

May 18, 2017May 19, 2017

Brand is Official Beauty Partner Marking its second decade as the official Cannes beauty partner, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in...

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Featured Marketing News

#RockYourLegs Adds Shine to Schick Shave with Emojis

Anisha Kapoor

April 6, 2016April 9, 2016

Schick and Skintimate have created emojis for the latest installation of #RockYourLegs. Legs have been added to increase the impact of the push. The branding exercise is now in its second year....