Brand Experience Archives | World Branding Forum

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Delta by Marriott has relaunched its property in Toronto following a refurbishment exercise. The move supports its expansion plans. Delta by Marriott in Toronto has...

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Featured Marketing News

Skechers USA Launches Superstore at Ontario Mills

Anisha Kapoor

June 28, 2017June 29, 2017

Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...

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Featured Marketing News

Hyatt House Raises the Bar at Maecliff Drive

Anisha Kapoor

June 22, 2017June 22, 2017

Hyatt House Chicago/Naperville/Warrenville has added a fresh touch to its property, with the H Bar unveiled and key areas refurbished. Hyatt House has completed a makeover at...

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Featured Marketing News

St. Ives Unveils First Mixing Bar in New York City

Deborah Joy Peter

June 16, 2017June 16, 2017

St. Ives has launched its first retail store in New York City. The mixing bar invites guests to choose from over 50 ingredient combinations. St....

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Featured Marketing News

Le Meridien Greets Italy with Royal Rome Restoration

Deborah Joy Peter

June 8, 2017June 8, 2017

Following a $20 million renovation, European-born Le Meridien ushers in a new era with a mid-century modern transformation and fresh vibe. With its reimagination of...

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Branding Featured News

Auntie Anne’s Turns Lemonade into Summer Surprise

Olivia Pearce

June 5, 2017June 5, 2017

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

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Featured Marketing News Videos

Tourism Toronto Charms Travellers with Canada’s Downtown

Deborah Joy Peter

March 6, 2017March 6, 2017

Tourism Toronto has created a push which debuts in the United States to introduce tourists to the different views that define the destination. Tourism Toronto...

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Featured Marketing News

Crystal AirCruises Offers Holidays around the World

Anisha Kapoor

December 16, 2016December 16, 2016

Available from December 2017, Crystal AirCruises has introduced a global tour which includes trips to five countries across a 16-day period. Crystal AirCruises has launched...

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Branding Featured News

British Airways Does The Big Easy with Nicole Scherzinger

Olivia Pearce

December 14, 2016December 14, 2016

British Airways has added Nicole Scherzinger and YolanDa Brown to its Mardi Gras VIP flight line-up which launches its New Orleans route. Nicole Scherzinger and...

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Branding Design Featured News

Westin Expands German Trail with Hamburg Debut

Deborah Joy Peter

November 30, 2016December 1, 2016

The Westin Hamburg has launched after a redesign that entails posh facilities and panoramic views set against a historic riverside backdrop. Westin has unveiled its latest...

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Branding Featured News

St. Regis Bal Harbour Resort Sees $35 Million Makeover

Olivia Pearce

November 16, 2016November 16, 2016

The St. Regis Bal Harbour Resort in Florida celebrates fifth anniversary with debut of Atlantikós, signature suites, and a new lobby lounge. Global hospitality group,...

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Design Featured News

W Hotels Heads to Portugal for Ocean Views

Anisha Kapoor

November 9, 2016November 9, 2016

The debut marks the third W Escape in Europe—a W Hotels portfolio featuring ski, sand and entertainment destinations worldwide. W Hotels is set to open...