Brand Expansion Archives | World Branding Forum

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American food company, Don Lee Farms, has announced its worldwide expansion into Europe, South America, and the Caribbean. Plant-based burger producer, Don Lee Farms, has...

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Featured Marketing News

WWE Punches Out Performance Centre in London

Anisha Kapoor

January 14, 2019April 21, 2019

WWE has introduced its first training facility for athletes outside of the United States, with the new UK Performance Center located in London.

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Featured Marketing News

Hyatt Regency Unveils Aqaba Ayla Resort

Anisha Kapoor

December 3, 2018December 3, 2018

Hyatt Regency is continuing the expansion of its brand footprint in the Middle East with the opening of its first resort property in Jordan. Hyatt Regency...

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Featured Industry News Videos

BMF Backs EMEA Focus with London Office

Joshua Hughes

October 12, 2018October 12, 2018

Focused on its EMEA growth, BMF Media has opened a London office and hired former Apple marketer, Craig MacIntyre, to take the lead. International experiential...

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Branding Featured News

Hyatt Grows Portfolio with Two Roads Takeover

Deborah Joy Peter

October 9, 2018October 9, 2018

Hyatt is growing its portfolio with the acquisition of the Destination, Joie de Vivre, Alila, Thompson, and tommie brands under Two Roads. Hyatt has inked...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Featured Marketing News

Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...

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Branding Featured News

Marriott Heads Downtown with Luxury Omaha Hotel

Anisha Kapoor

August 16, 2017August 18, 2017

The debut of the Omaha Marriott Downtown begins the opening of the Capitol District, a mixed-use development being launched in stages. The debut of premium...

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Branding Featured News

P.F. Chang’s Debuts Brand in the United Kingdom

Olivia Pearce

August 4, 2017August 5, 2017

Global full-service restaurant chain, P.F. Chang's, deliver a first-of-its-kind concept by the brand, Asian Table, to the heart of London. P.F. Chang's has opened its...

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Featured Marketing News

Hotel Okura Grows Luxury Footprint in Taiwan

Anisha Kapoor

August 3, 2017August 3, 2017

Hotel Okura has unveiled its expansion plans for Asia, with the opening of The Okura Prestige Taichung slated for Taiwan in 2021. Hotel Okura has...

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Branding Featured News

Regent Hotels Expands Global Footprint with Three

Olivia Pearce

July 27, 2017August 15, 2017

Regent Hotels is using its mixed-use business model to amplify its presence, with new projects in Vietnam, Montenegro, and Indonesia. Asian luxury hospitality group, Regent...