bourbon Archives | World Branding Forum

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Inspired by what might happen when cognac meets bourbon, the Martell Blue Swift captures the brand’s belief in the power of curiosity. Martell has unveiled...

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Wild Turkey Redefines Pour with It’ll Find You

Joshua Hughes

September 8, 2016September 8, 2016

Part of a global Wild Turkey campaign, the first spot starring Matthew McConaughey was created in partnership with JWT New York. Wild Turkey has unveiled its first...

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Jim Beam Revitalises Bottle with Global Repackaging

Joshua Hughes

June 2, 2016July 6, 2016

The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...