Alibaba Group Archives | World Branding Forum

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In a recent announcement, Alibaba Group stated its intention to monetize non-core assets. Also, they would give up control of certain businesses. The decision came...

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Alibaba and Guess Collaborate to Bring Artificial Intelligence to Fashion

Thomas Ng

July 9, 2018

Shop concept that offers glimpse of the future for fashion retailers and shoppers successfully launched by Guess and Alibaba GUESS? has reached another major milestone in...

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Industry Marketing

Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’

Anisha Kapoor

June 22, 2018

Partnership between Alibaba and Kantar delivers a new integrated ‘insight to activation’ platform to achieve the vision of real-time brand and campaign management Kantar and...

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Industry Public Relations

MSL Expands Footprint in ASEAN Countries by Rebranding Operations

Anisha Kapoor

April 20, 2018May 8, 2018

Rebranding by MSL in Malaysia and Indonesia Highlights Commitment to Fast-Growing Region MSL, in conjunction with Publicis One, announced the expansion of the MSL brand...

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Featured Marketing News

Alibaba Group Generated Almost US$12 Billion In First 2 Hours of Shopping Festival

Anisha Kapoor

November 10, 2017November 11, 2017

Alibaba Group 2017 11.11 Global Shopping Festival saw participation from more than 140,000 brands Alibaba Group Holding Limited announced that it generated nearly US$12 billion/£9.1 billion...