Agency Archives | World Branding Forum

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MSLGROUP has hired Jon Hickey to lead corporate communications from its Boston office as a Senior Vice President across the practice. MSLGROUP, Publicis Groupe's strategic...

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Dentsu Runs Sonic Sweetener to Tackle Sugar Woes

Joshua Hughes

February 27, 2017February 27, 2017

Dentsu Beijing has created Sonic Sweetener in collaboration with the University of Oxford to address China’s over-consumption of sugar. To help people reduce their sugar...

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Featured News Public Relations

MWWPR Hires Heather Wilson to Head Crisis Management

Deborah Joy Peter

February 24, 2017February 24, 2017

Heather Wilson has joined MWWPR, where she will helm its crisis and issues management practice as Executive Vice President and MD. MWWPR has hired Heather...

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Advertising Featured News

TBWA Reveals Plans for Lucky Generals Takeover

Joshua Hughes

February 23, 2017February 23, 2017

TBWA has secured a majority stake in UK agency, Lucky Generals. The new addition will be consolidated under the TBWA UK Group. TBWA Worldwide has...

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Featured Industry News

Ogilvy USA Begins the Brand’s Global Transformation

Anisha Kapoor

February 20, 2017February 20, 2017

Going live in April, Ogilvy USA will set the stage for how the shift to a single brand takes shape across the advertising enterprise globally....

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Featured News Public Relations

Porter Novelli Rewards Three Leaders with Partnership

Anisha Kapoor

February 15, 2017February 15, 2017

Porter Novelli picks partners from three different markets; Inge Boets (Brussels), Carrie Schum (DC), and Jimmy Szczepanek (Los Angeles). Porter Novelli has named three new partners....

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Advertising Industry News

Xaxis Appoints Arshan Saha as APAC President

Joshua Hughes

January 26, 2017

Arshan Saha succeeds Michel de Rijk from his original post as VP Southeast Asia Xaxis, a global digital media platform has promoted Arshan Saha to...

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Industry News

Dentsu Appoints Toshihiro Yamamoto as new President & CEO

Anisha Kapoor

January 19, 2017January 19, 2017

The Board Decided on Three New Appointments After Tadashi Ishii Stepped Down in December 2016 Dentsu Inc. has selected Toshihiro Yamamoto to succeed Tadashi Ishii...

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News Public Relations

Grey Group Expands Footprint with Tank Takeover

Anisha Kapoor

December 19, 2016December 19, 2016

Grey Group has moved to acquire Canadian full-service healthcare and consumer agency, Tank, with Marc Lanouette seated at the helm. Grey Group has acquired Tank,...

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Featured News Public Relations

Grey North America Elevates Debby Reiner to CEO

Anisha Kapoor

December 15, 2016December 16, 2016

Grey North American has promoted Debby Reiner to CEO, a role which she will assume at the company’s flagship headquarters in New York. Grey North...

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Featured News Public Relations

Ogilvy PR Appoints Dan Goodman for North America

Anisha Kapoor

December 9, 2016May 5, 2017

Ogilvy PR has appointed business development expert, Dan Goodman, to Senior Vice President of Business Development for North America Ogilvy PR has named Dan Goodman its Senior...

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Featured Industry News Technology

Roche Bobois Hands Digital Business to Maxus in the UK

Thomas Ng

November 29, 2016November 29, 2016

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance. Roche Bobois has appointed Maxus Performance...