Advertising Archives | World Branding Forum

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The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

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Air Canada Welcomes Americans with #TestDriveCanada

Joshua Hughes

June 3, 2016July 6, 2016

Targeting Los Angeles, San Francisco, New York, Boston, and DC, #TestDriveCanada offers travel tips around six Canadian cities. Air Canada has launched a digital advertising campaign called #TestDriveCanada,...

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Jim Beam Revitalises Bottle with Global Repackaging

Joshua Hughes

June 2, 2016July 6, 2016

The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...

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Uber Launches Summer Promotion with Travel Partnership

Joshua Hughes

May 31, 2016May 31, 2016

The promotion allows customers subscribed to Book. Stay. Go. the opportunity to book a hotel and receive $16 worth of Uber credit. Uber and Book....

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Volvo Cars Elevates V90 with Zlatan Ibrahimovic Tie-up

Joshua Hughes

May 30, 2016May 30, 2016

The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

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Hyundai Gets Social with the Tucson for Canada

Joshua Hughes

May 26, 2016May 26, 2016

For the 2016 Tucson, Hyundai has tied up with two social media icons to add a fresh advertising spin to the latest campaign for Canada....

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Effies UK Names MullenLowe 2016 Agency of the Year

Joshua Hughes

May 24, 2016May 24, 2016

The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...

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Papa John’s Shoots Out Fresh Classics with Paul George

Deborah Joy Peter

May 24, 2016May 24, 2016

To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk. Papa John’s...

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Groupon Sells Experiences with New Ad Campaign

Joshua Hughes

May 23, 2016May 23, 2016

The Groupon push runs throughout the remainder of the year. The pilot spot highlights the differences between the haves and have-dones. Groupon has launched a...

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#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Saltwater Brewery Plays Safe with Edible Six-Pack Rings

Joshua Hughes

May 19, 2016May 20, 2016

Saltwater Brewery has launched an edible beer packaging solution, with a video released to capture the product’s ocean-friendly attributes. Florida-based craft beer-maker, Saltwater Brewery, has...