Advertising Archives | World Branding Forum

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The Cannes Lions rankings and analysis from its annual Creativity Report has been released, with 61 countries taking home trophies. The Cannes Lions International Festival...

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Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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Advertising Industry News

Warc Opens Enrollment for Fifth Innovation Awards

Joshua Hughes

October 18, 2016October 18, 2016

Now in its fifth year, the Innovation Awards by Warc is free and open to all forms of marketing and communications from any country. Online...

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Mary Kay Empowers Female Entrepreneurs with I Can

Joshua Hughes

October 17, 2016October 17, 2016

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Norton Raises Voice against Cyberbullying with Grey

Joshua Hughes

October 14, 2016October 15, 2016

Norton draws attention to cyberbullying through a campaign led by Grey San Francisco which urges parents to support their kid sufferers. Global cybersecurity giant, Norton, has...

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Abercrombie & Fitch Redefines Brand Identity

Joshua Hughes

October 13, 2016October 13, 2016

The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

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Corra Names London EMEA Commercial Director

Joshua Hughes

October 12, 2016October 12, 2016

Newly hired by Corra, Alex Shepherd brings to the role over 15 years of experience, having worked in several key facets of the retail business. Digital...

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Lincoln Photo Journeys with Annie Leibovitz

Joshua Hughes

October 11, 2016October 11, 2016

For the Lincoln Continental push, she researched a route and created a narrative inspired by childhood road trips she took with her father. The Lincoln...

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Blundstone Rolls with #HowIRoam Campaign

Joshua Hughes

October 10, 2016October 10, 2016

The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...

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Manulife Vitality Celebrates What Canadians Live For

Joshua Hughes

October 7, 2016October 8, 2016

The new campaign backs Manulife Vitality, a life insurance product that rewards people for making healthy choices and being healthy. Manulife has released its largest national...

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Advertising Featured News

Sparkling Ice Adds Flavour with Trolls Collaboration

Joshua Hughes

October 6, 2016October 6, 2016

Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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MoneyGram Holds the DOR Sacred in Romania

Joshua Hughes

October 5, 2016October 5, 2016

Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...