Advertising Archives | World Branding Forum

Ogilvy Appoints Jack Mickle as the CEO for Japan

February 28, 2017February 28, 2017

Ogilvy Japan has introduced fresh leadership locally with the hire of Jack Mickle as CEO and the elevation of Leo Shiina to COO. Ogilvy Japan...

Read Time:1 Minute, 34 Second

Dentsu Runs Sonic Sweetener to Tackle Sugar Woes

February 27, 2017February 27, 2017

Dentsu Beijing has created Sonic Sweetener in collaboration with the University of Oxford to address China’s over-consumption of sugar. To help people reduce their sugar...

Read Time:57 Second

TBWA Reveals Plans for Lucky Generals Takeover

February 23, 2017February 23, 2017

TBWA has secured a majority stake in UK agency, Lucky Generals. The new addition will be consolidated under the TBWA UK Group. TBWA Worldwide has...

Read Time:1 Minute, 22 Second

Boa Unveils Digital Rebrand with Fit to Go Further

February 21, 2017February 22, 2017

As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

Read Time:1 Minute, 14 Second

Škoda UK Drives Mobile Users to Digital Rebrand

February 20, 2017February 20, 2017

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...

Read Time:1 Minute, 24 Second

Vodafone UK Rings in New Push with Amy’s Birthday

February 17, 2017February 17, 2017

Vodafone UK is celebrating its network success with the launch of a new television push led by the spot, Amy’s Birthday, which airs today. Vodafone is...

Read Time:1 Minute, 14 Second

Featured Industry News

TBWA\Chiat\Day Promotes Renato Fernandez to CCO

Thomas Ng

February 17, 2017February 17, 2017

A six-year TBWA\Chiat\Day LA veteran, Fernandez steps into the role last held by Brent Anderson, who has moved to TBWA\Media Arts Lab. TBWA\Chiat\Day LA has elevated...

Read Time:1 Minute, 20 Second

Honda Civic Tour Lands OneRepublic as Headliner

February 16, 2017February 16, 2017

The Honda Civic Tour will make 36 stops across America; the summer run launches in Kansas City on 7 July before moving to other cities....

Read Time:1 Minute, 2 Second

David Yurman Captures Spring in Bruce Weber Shoot

February 15, 2017February 15, 2017

David Yurman brings spring campaign starring Natalia Vodianova and Taylor Hill to life with photography by the famed Bruce Weber. David Yurman has launched its...

Read Time:3 Minute, 40 Second

February 14, 2017February 14, 2017

Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

Read Time:1 Minute, 9 Second

Sprite Debuts Fresh Flavours with Cherries Inside