ad spend Archives | World Branding Forum

Read Time:2 Minute, 59 Second

Eighth Consecutive Year of Market Growth for UK Advertising Recorded in 2017 UK advertising expenditure grew 4.6% to reach £22.2 billion in 2017, the eighth...

Read Time:1 Minute, 31 Second

Nielsen and Westwood One Vote for Radio Partnership

Deborah Joy Peter

January 5, 2016January 5, 2016

The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...

Read Time:3 Minute, 8 Second

Advertising Industry News

GroupM Releases 2016 Ad Spend Forecast for the UK

Deborah Joy Peter

November 30, 2015November 30, 2015

If the estimations prove accurate, 2016 marks the fifth straight year in which UK ad spending has outpaced its gross domestic product growth The forecast released...