World Branding Forum

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Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels...

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India’s Top Brands Grew 21% in a Year

Joshua Hughes

September 14, 2017September 14, 2017

Auto sector grows 23% by successfully meeting consumers' diverse, changing aspirations and budgets India's most valuable brands have increased their brand value by 21% to...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Featured Industry Technology Videos

Jaguar Land Rover Uses Gorillaz App for Recruitment

Joshua Hughes

September 4, 2017September 5, 2017

Global recruitment campaign proves successful as Jaguar Land Rover hires first engineer Jaguar Land Rover has hired the first of the next generation of electronics...

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Featured Industry News

Essence Names Christian Leipacher Düsseldorf MD

Deborah Joy Peter

August 24, 2017August 30, 2017

Essence has set up shop in Düsseldorf. Christian Leipacher has been named EMEA CEO, with the appointment set to take effect in January. Marking the...

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Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...

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Naiadgames Launches Navy Field on Mobile Globally

Thomas Ng

July 20, 2017July 24, 2017

Naiadgames has debuted the mobile version of Navy Field, with the game localised across 18 languages and launched in 120 countries. Naiadgames has developed a...

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Featured Marketing News

Baskin-Robbins Delivers Convenience with DoorDash

Deborah Joy Peter

July 6, 2017August 14, 2017

Baskin-Robbins and DoorDash have partnered to launch a door-to-door delivery service. Orders can be placed either online or via mobile. Baskin-Robbins has partnered with technology...

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Flixy Games Unleashes Zareen Khan in Asura Fighter

Thomas Ng

July 4, 2017July 4, 2017

Flixy Games has added a new avatar to its Asura Fighter series. The warrior character is played by actress and model, Zareen Khan. Bangalore-based developer, Flixy Games,...

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Jaguar Drives Engineering Talent Hunt with Gorillaz

Thomas Ng

June 19, 2017June 19, 2017

Jaguar Land Rover and Gorillaz have partnered to launch a hunt for choice engineering talent via the band’s app using Alternate Reality. Jaguar Land Rover...

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Advertising Industry News

Luxury Cars Dominate Top 25 Most Loved Brands in the UK

Anisha Kapoor

May 8, 2017May 11, 2017

Technology Accounts for 58% of Social Conversation as Google Edges Closer to Apple’s Top Spot The UK’s love for cars, particularly luxury brands and their...

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Advertising Industry News

Cannes Lions 2017 Jurors Announced

Joshua Hughes

May 5, 2017May 5, 2017

43% Women Represented Across All Juries The Cannes Lions International Festival of Creativity has recently announced the juries who will select the world’s best work...