World Branding Forum

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The appointment comes after the recent announcement by Publicis Groupe that it would extend its country model to cover all areas where it is present Publicis...

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Industry Marketing

Publicis Groupe Expands Its Country Model to Cover Its Markets

Anisha Kapoor

July 17, 2018

New Publicis Groupe structure to drive integration of capabilities within the countries or regions and make the organisation more efficient Publicis Groupe has announced the expansion...

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Advertising Industry

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

Anisha Kapoor

June 29, 2018

Resources to be pulled from Digitas and Blue 449 to handle Dunkin' Donuts account Dunkin' Donuts announced the selection of a unit within Publicis Media as...

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Advertising Industry

Publicis Groupe Clients Champion Creativity in Cannes by Funding Entries

Anisha Kapoor

June 25, 2018

Publicis Groupe Client funding of Cannes Lions entries ensured great work was able to be judged and awarded 2018 has been a year of difference...

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Advertising Industry

Publicis Groupe Appoints Tom Kao as Hong Kong CEO

Anisha Kapoor

June 14, 2018

Kao brings over 20 years of management experience to Publicis Groupe Publicis Groupe today announced that Tom Kao has been appointed as CEO of Publicis...

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Advertising Industry Public Relations

Publicis Groupe Unveils Marcel Named after Its Founder

Anisha Kapoor

May 24, 2018

Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today unveiled Marcel—named after founder Marcel Bleustein-Blanchet—an AI-powered...

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Industry Marketing Technology

Publicis.Sapient Partners with RPA Firm UiPath

Anisha Kapoor

May 18, 2018

UiPath partnership will enable business transformation through reduced integration overheads, rapid ROI, and elimination of manual processes Publicis.Sapient, part of Publicis Groupe and an advanced digital...

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Advertising Industry

Publicis Media Moves to Iconic Former BBC Television Centre

Anisha Kapoor

May 14, 2018

Move by Publicis Media Follows £1.5 Billion Makeover by Stanhope, Mitsui, and AIMCo Publicis Media today announced that it is moving its six media agency...

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Industry Marketing

Publicis Media Aligns EMEA and APAC Markets under Single Leadership

Anisha Kapoor

April 30, 2018

Gerry Boyle Made CEO of Publicis Media EMEA and APAC Publicis Media today announced a unified leadership structure across the EMEA and APAC businesses, with Gerry...

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Industry Marketing

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Anisha Kapoor

March 22, 2018May 8, 2018

Appointment Marks Next Step in Publicis.Sapient's Focus on Delivering Transformation Initiatives Through Unique Combination of Technology, Data Sciences, Creativity and Deep Industry Expertise Publicis.Sapient, the...

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Advertising Branding Featured News

Mercedes-Benz Awards International Budget to Publicis

Olivia Pearce

February 14, 2018February 14, 2018

Publicis to Set Up New Agency in Berlin to Align Brand and Product Content Following a one-year selection process, Mercedes-Benz has decided to cooperate with...

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News Public Relations

Publicis Groupe’s Prodigious Acquires Translate Plus

Anisha Kapoor

August 4, 2017August 7, 2017

Publicis Communications' cross-media production platform, Prodigious, has acquired translation and transcreation specialist, Translate Plus. Prodigious has moved to secure Translate Plus, a global language services provider acquired...