World Branding Forum

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Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...

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Featured Marketing News Videos

Gillette Ventures into Gaming via ESL Partnership

Deborah Joy Peter

February 8, 2017February 8, 2017

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...

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Toyota Celebrates Hispanic Loyalists with Book Tribute

Thomas Ng

February 3, 2017February 3, 2017

Toyota has launched The Book of Names, a limited-edition hardcover publication celebrating the loyalty and spirit of its Hispanic car owners. As a tribute to...

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Featured Marketing News Public Relations

Fan of Anime? Win this Trip of a Lifetime!

Anna Yuu

January 17, 2017January 19, 2017

Anime Tourism and Kadokawa Laboratories Run Contest for Foreign Anime Fans to Experience a "Kimi no Na wa" Tour The Anime Tourism Association, in collaboration...

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Industry News Technology

Hertz Assigns Orange Business Services to Its Hourly Rental Service

Thomas Ng

January 11, 2017

Centralised IoT Platform Communicates with Cars in Real Time and Provides Voice Services from Vehicles Direct to Hertz Contact Centre Hertz officialised a three-year contract...

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Branding Industry News

Taco Bell Welcomes 2017 with Healthier and Greener Options

Anna Yuu

January 4, 2017January 9, 2017

Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...

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Featured Marketing News

Curio Offers Desert Escape with Indian Wells Resort

Deborah Joy Peter

December 21, 2016

Approaching a multi-million-dollar renovation, the new 12,000-square-foot Curio location offers premium services in an intimate setting. Curio has added a four-diamond resort in the Southern...

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Advertising Featured News Videos

Bris Child-Counselling Bot and Christmas Ad Debut

Joshua Hughes

December 15, 2016December 16, 2016

Swedish helpline, Bris, has released a PSA video which introduces its new chat bot service designed to help kids dealing with loneliness. Swedish helpline, Bris,...

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Advertising Featured News Videos

Crayola Explores Animation to Introduce Fun Characters

Joshua Hughes

December 7, 2016December 7, 2016

A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...

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Advertising Featured Industry News

Eurobest Debuts Digital Craft and Creative Data Awards

Joshua Hughes

November 28, 2016November 30, 2016

For the upcoming eurobest Festival of Creativity, leading European brands will bring industry insights, trends, and ideas to the stage. With two days to go...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...

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Design Featured News

W Hotels Heads to Portugal for Ocean Views

Anisha Kapoor

November 9, 2016November 9, 2016

The debut marks the third W Escape in Europe—a W Hotels portfolio featuring ski, sand and entertainment destinations worldwide. W Hotels is set to open...