News Archives | World Branding Forum

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The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

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Branding Featured News

British Airways Scales Up with Stansted Flights

Olivia Pearce

February 9, 2016February 9, 2016

From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

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Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...

Read Time:3 Minute, 30 Second

Advertising Featured News Technology

R3 Study Uncovers Five Digital Demands for CMOs

Deborah Joy Peter

February 9, 2016February 9, 2016

An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...

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Branding Campaigns Featured News Videos

Toyota Revs Up Hybrid Engine with #GoPriusGo

Deborah Joy Peter

February 8, 2016February 8, 2016

The spot infuses a band of rebels dubbed ‘The Prius 4’ into The Longest Chase’s storyline whilst placing the Prius in a thrilling pursuit Toyota took to...

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Advertising Featured News Videos

Snickers Restores Wind in Fan Guy’s Sails with Levy

Joshua Hughes

February 8, 2016February 8, 2016

Snickers has released a continuation of the scene featuring Eugene Levy who plays the stage hand behind Marilyn Monroe's dress flap On the back of...

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Branding Campaigns Featured News Videos

Wendy’s Serves Uniqueness with Deliciously Different

Olivia Pearce

February 8, 2016February 8, 2016

The push is designed to showcase the exclusivity of the marque and its classics which begin with its Dave’s Single speciality hamburger Quick service chain,...

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Featured Marketing News Social Media Videos

Nordstrom Mirrors Spring’s Colours with See Anew

Thomas Ng

February 8, 2016February 8, 2016

The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models Nordstrom has introduced a brand campaign to...

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Advertising Featured News

Carl’s Jr. Takes Signature Burgers Down Under

Joshua Hughes

February 5, 2016February 5, 2016

The chain’s Bateau Bay launch signals the brand’s official entry into Australia and marks the arrival of more stores in New South Wales Carl’s Jr....

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Branding Campaigns Featured News

Bridgestone and the NFL Renew Sponsorship Deal

Olivia Pearce

February 5, 2016February 5, 2016

The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform Bridgestone and the National Football League have entered into...

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Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Deborah Joy Peter

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

Read Time:1 Minute, 49 Second

Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...