News Archives | World Branding Forum

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Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus. Hanes Hosiery and Maidenform have partnered with Her Campus, a global...

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IKEA Canada Turns Key on Design to Flaunt Heritage

Joshua Hughes

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

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Kérastase Jazzes Up with Brand Relaunch and Push

Deborah Joy Peter

September 21, 2016September 21, 2016

The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh. Luxury haircare provider, Kérastase, has rolled out a...

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Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

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Industry News Public Relations

WPP Takes Government & Public Sector Practice to Singapore

Anisha Kapoor

September 21, 2016September 21, 2016

The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

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Macy’s Trolls Retail Space with DreamWorks

Joshua Hughes

September 20, 2016September 20, 2016

Trolls-themed product will feature at select outlets with in-store displays and more at Macy’s Herald Square flagship store in New York City. Macy’s has secured a...

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Hilton Enters Montenegro with Podgorica Perks

Olivia Pearce

September 20, 2016September 20, 2016

The Hilton Podgorica Crna Gora features luxuries such as a signature restaurant, fountain terrace, cigar club, sky bar, and premium spa. Hilton has opened Podgorica...

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Clorox Cleans Up with Digital Overhaul

Deborah Joy Peter

September 20, 2016September 20, 2016

Clorox has redesigned its website to afford users easier access, improved navigation, heightened convenience, and increased intuition. Clorox has moved to revamp its corporate website,...

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MWWPR Firms Up Tech Practice in San Francisco

Anisha Kapoor

September 20, 2016December 19, 2018

MWWPR has appointed public relations veteran, Karen Clyne, to run its San Francisco office and lead the agency’s technology practice. MWWPR has named Karen Clyne...

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Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Revlon Goes Bigger with Second Love is On Contest

Deborah Joy Peter

September 19, 2016September 19, 2016

Leading the movement is Revlon global brand ambassador, Olivia Wilde, who is supporting the push with a call-to-cation message. Revlon has unveiled its second Love...

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Samsung Launches Note7 Recall in the United States

Thomas Ng

September 19, 2016September 19, 2016

The recall exercise follows the global announcement of the battery cell issues related to certain Samsung Galaxy Note7 devices. Samsung Electronics America has confirmed that...