News Archives | World Branding Forum

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The partnership with dubdub will enable L'Oréal Canada to monetise video content and track performance across its influencer network. L'Oréal Canada has inked a deal with Toronto-based...

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Grand Hyatt Does Holiday Grandeur with Josh Groban

Joshua Hughes

December 9, 2016December 9, 2016

Grand Hyatt has launched its Go Grand for the Holidays push by partnering with Josh Groban and hosting a unique carolling experience. Grand Hyatt and...

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Design Featured News Technology

Vanguard Sees Global Roadster Motorcycle Debut

Deborah Joy Peter

December 9, 2016December 9, 2016

New York City based motorcycle group, Vanguard, has unveiled the prototype of its latest premium model known as the Roadster. Vanguard has launched a new...

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Branding Featured News

Hilton Garden Inn Rolls Luxury into Hong Kong

Olivia Pearce

December 9, 2016December 9, 2016

The Hilton Garden Inn debut in Hong Kong supports the brand’s Asian expansion, offering travellers a new business and leisure experience. Hilton Garden Inn has...

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Ogilvy PR Appoints Dan Goodman for North America

Anisha Kapoor

December 9, 2016May 5, 2017

Ogilvy PR has appointed business development expert, Dan Goodman, to Senior Vice President of Business Development for North America Ogilvy PR has named Dan Goodman its Senior...

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Featured Marketing News

Hyatt Regency Opens First Colombia Hotel in Cartagena

Deborah Joy Peter

December 8, 2016December 8, 2016

Hyatt Hotels has expanded the brand’s Latin American footprint with the debut of its inaugural property in Colombian city, Cartagena. Hyatt Hotels has launched a...

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Branding Featured News

Aussie Hands Laura Polko Brand Ambassadorship

Olivia Pearce

December 8, 2016December 8, 2016

Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...

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Casio Debuts Baby-G’s Hello Kitty Collaboration Model

Thomas Ng

December 8, 2016December 8, 2016

Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...

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Advertising Featured News Videos

Adapt Pharma Names McCann Health Canada AOR

Joshua Hughes

December 8, 2016December 8, 2016

Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product. Global healthcare marketing agency, McCann...

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Branding Featured News

The Luxury Collection Sees Europe Expansion with Five

Olivia Pearce

December 7, 2016December 7, 2016

The Luxury Collection is expanding its brand presence across Europe with two London locations and three in Paris, Cortina, and Yerevan. The Luxury Collection, under...

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Advertising Featured News Videos

Crayola Explores Animation to Introduce Fun Characters

Joshua Hughes

December 7, 2016December 7, 2016

A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...