News Archives | World Branding Forum

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Launch of JW Marriott Phu Quoc Emerald Bay Resort and Spa Heralds New Luxury Experiences on the Vietnamese Island The flagship of JW Marriott Hotels...

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Branding Featured Marketing News

Universal’s Bravado Acquires Exclusive Prince’s Global Merchandising Rights

Joshua Hughes

January 12, 2017January 16, 2017

Global Programs to Honour Prince's Legacy, Embody His Invaluable Influence on Art and Culture and Provide Exciting New Connections for fans Bravado, Universal Music Group's...

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Industry Marketing News

Public Bank-UnionPay Partnership Launches Joint Debit Card

Olivia Pearce

January 12, 2017January 12, 2017

PB UnionPay Lifestyle Debit Card Offers Greater Mobility in 160 Countries and Regions Through Quality and Secure Cross-Border Payment Services UnionPay International reaffirms its presence...

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Advertising Featured News Videos

Jessica Hart Stars in Triumph Lingerie Campaign

Anna Yuu

January 12, 2017January 13, 2017

Fashion Photographer Rankin Captures New Spring/Summer Global Campaign #findtheone Triumph launches new global Spring/Summer 2017 campaign, ‘Find The One For Every You’. Starring international model...

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Industry News Public Relations

Batelco Sponsors BTECH For MEET ICT 2017

Thomas Ng

January 12, 2017January 17, 2017

Bahrain's Telecommunication and ICT Giant Supports the Nation's ICT Industry Through Sponsorship Agreement Batelco, Bahrain's digital solutions provider has signed a sponsorship agreement with BTECH...

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Advertising Featured Marketing News

Hydroxycut Welcomes Chris Lane as Brand Ambassador

Anna Yuu

January 11, 2017

Chris Lane Will Interact and Engage with Consumers and Feature in the Weight Loss Supplement Brand’s Integrated Marketing Campaign Hydroxycut – a brand from Iovate...

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Industry News Technology

Hertz Assigns Orange Business Services to Its Hourly Rental Service

Thomas Ng

January 11, 2017

Centralised IoT Platform Communicates with Cars in Real Time and Provides Voice Services from Vehicles Direct to Hertz Contact Centre Hertz officialised a three-year contract...

Branding News

L’Oréal Acquires Three Skincare Brands from Valeant

Olivia Pearce

January 11, 2017January 11, 2017

CeraVe, AcneFree and Ambi Expected to Double the Revenue of L'Oréal’s Active Cosmetics Division in the US L'Oréal signed a definitive agreement with Valeant to...

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Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...

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Branding Featured Marketing News

Taco Bell Debuts First Restaurant in China

Anna Yuu

January 10, 2017January 18, 2017

Yum China Fine-Tuned Taco Bell Favourites to fit Chinese Consumers Taco Bell – the world's largest Mexican-inspired restaurant chain – and Yum China Holdings have...

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Marketing News

Ogilvy Partners with Singapore Economic Development Board

Anisha Kapoor

January 10, 2017January 10, 2017

The Three-Year Strategic Partnership Aims to Enhance Modern Marketing Services Ogilvy & Mather and the Singapore Economic Development Board today signed a three-year strategic initiative...

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Advertising Featured News Social Media

Mountain Dew Launches New “Do The DEW” Campaign

Joshua Hughes

January 10, 2017January 13, 2017

Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...