News Archives | World Branding Forum

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June 7, 2017June 7, 2017

Weber Shandwick has elevated three to broader roles across Public Affairs, with Pam Jenkins named President of the global practice. Weber Shandwick has initiated a series...

Read Time:1 Minute, 32 Second

Costa Rica Entices Travellers with Choice Campaign

Deborah Joy Peter

Featured Marketing News Videos

The Costa Rica Tourism Board has rolled out a new campaign with the United Nations World Tourism Organization and CNN in five markets. The Costa...

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EA Names Cristiano Ronaldo FIFA 18 Global Ambassador

The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...

Read Time:1 Minute, 3 Second

Branding Featured News

Panini America Scores Deal with Christian Pulisic

Olivia Pearce

Christian Pulisic’s memorabilia, including game-worn and game-used items, will now be available exclusively through Panini Authentic. Sports and entertainment collectibles company and FIFA World Cup...

Read Time:56 Second

Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

Advertising Featured News Videos

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...

Read Time:1 Minute, 23 Second

EBay Tailors Experience to Match Individual Taste

EBay unveils new campaign celebrating individuality by harnessing the power of personalisation, enabling shoppers to get what they truly love. EBay has launched Fill Your...

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Branding Featured News

Auntie Anne’s Turns Lemonade into Summer Surprise

Olivia Pearce

Featured Marketing News Technology Videos

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

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Wunderman Beefs Up Digital with Spanish Acquisition

Thomas Ng

Wunderman grows marketing and technology offering in Europe and Latin America with the takeover of Spanish digital shop, The Cocktail. Wunderman has acquired digital transformation...

Read Time:1 Minute, 9 Second

Porter Novelli Arms DC and Seattle with New Leadership

Deborah Joy Peter

Featured Industry News Technology

Porter Novelli has amped up its North American leadership with the appointments of Tara Greco and Eric Villines in DC and Seattle. Porter Novelli has added...

Read Time:1 Minute, 30 Second

Logo Brands Acquires GameMaster, the Ball Industry Brand

Olivia Pearce

June 2, 2017June 5, 2017

GameMaster distribute balls and sporting goods with officially licensed collegiate team logos and marks Logo Brands, a premier manufacturer of outdoor lifestyle products, has acquired...

Read Time:1 Minute, 41 Second

Industry News

MGM Resorts International Expands Relationship with McCann