Industry Archives | World Branding Forum

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Cresta Awards Wins from 8 countries include 5 Grand Prix McCann Worldgroup has been named Network of the Year at the Cresta International Advertising Awards,...

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Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

October 12, 2017October 12, 2017

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...

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Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

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Branding Industry

Maxx Marketing Partners with Warner Bros. Consumer Product

Olivia Pearce

October 10, 2017

Global Development and Manufacturing Management Solution for the Plush and Soft Body Doll Category Created with Maxx-WBCP Partnership Driving for deeper consumer engagement, Warner Bros....

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Advertising Industry

OpenX Strengthens with New CTO Paul Ryan

Joshua Hughes

October 9, 2017

OpenX operates one of the world’s largest independent advertising exchanges globally OpenX, a global leader in quality programmatic advertising, today announced that it has appointed...

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Industry Marketing

VML Europe Announces Jon Sharpe As CEO

Anisha Kapoor

October 6, 2017October 6, 2017

Sharpe will run VML London and focus on growth of VML’s European network VML has hired Jon Sharpe as CEO, Europe. Sharpe will focus on...

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Branding Industry

Digital Agency Lumentus Recruits Marisa Lichtenstein

Olivia Pearce

October 5, 2017October 5, 2017

Lumentus also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units A corporate communications expert who brings...

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Advertising Industry

Bulchandani Named McCann New York President

Joshua Hughes

October 4, 2017

Suzanne Powers is McCann Worldgroup New Global Chief Strategy Officer Bulchandani, who recently served as Managing Director of McCann New York, has held various leadership...

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Industry Marketing

IZEA Annouces ContentMine Platform in IZEAx

Anisha Kapoor

October 3, 2017October 3, 2017

New Feature Helps Marketers More Easily Find, Organise, and Share Content Produced by Creators Through the IZEAx Platform IZEA, operator of IZEAx, a premier online...

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Advertising Industry

Kantar Media Innovation Agenda Strengthened with TechEdge

Joshua Hughes

October 2, 2017October 2, 2017

Dedicated Business Unit to Support Applications Used Across 69 Markets Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for...

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Industry Marketing

Vungle Expands Globally with New Singapore Office

Anisha Kapoor

September 29, 2017June 2, 2023

Vungle, a Leading Performance Marketing Platform for In-App Video Ads, Announced It Has Opened an Office in Singapore As Latest Step in Its Expansion Throughout...

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Branding Industry News

Brand Pages Doubles with 42 New Companies on Agency Spotter

Olivia Pearce

September 28, 2017September 28, 2017

Popularity along with an overwhelming response from marketing decision makers and agency executives have prompted 42 new Brand Pages Brand Pages were first released at...