Marketing Archives | World Branding Forum

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The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

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Featured Marketing News

Ford Escapes with I Love New York Campaign Partnership

Deborah Joy Peter

June 20, 2016June 20, 2016

Titled Escape NYC: An Escape the Room Driving Experience, the event takes place from 23-26 June and celebrates the Ford Escape. Ford and popular experiential...

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Featured Marketing News Videos

California Milk Processor Board Goes Junior on Got Milk?

Deborah Joy Peter

June 17, 2016July 5, 2016

The main aim is to take the impact healthy cooking has on younger generations even further—hence the title Jr Got Milk, Chef, got milk? The...

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Featured Marketing News

Perfect365 Engages Laurel DeWitt for Celebrity Looks

Deborah Joy Peter

June 13, 2016July 5, 2016

The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app. Beauty app, Perfect365, utilised...

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Featured Marketing News Videos

Sony Pictures Releases Angry Birds Preview with Shorts

Deborah Joy Peter

June 10, 2016July 5, 2016

The first of several spots, The Early Hatchling Gets the Worm is voiced by young children and features the iconic characters from Angry Birds. Sony...

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Featured Marketing News

British Airways Unveils Top Dad Picks for Father’s Day

Deborah Joy Peter

June 8, 2016July 5, 2016

To mark the special occasion, British Airways has renamed some of its top destinations on a departure board at Heathrow Terminal 5. British Airways has...

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Featured Marketing News Videos

Jeep Rides into Summer Jubilee with Paul George

Anisha Kapoor

June 6, 2016July 6, 2016

A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Featured Marketing News Videos

Jetstar Solidifies Brand with Live for Today Campaign

Deborah Joy Peter

June 3, 2016July 6, 2016

An evolutionary step in the brand’s marketing, the Jetstar push speaks directly to its sole proposition: All day, every day, low fares. Jetstar has unveiled...

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Featured Marketing News

Havana Club Marks Golden Age with Major Expansion

Deborah Joy Peter

June 2, 2016June 2, 2016

Complementing a new Havana Club release—Añejo Clásico—debuting in June, a campaign themed The Golden Age, Aged Well will launch in the summer. Puerto Rican rum-maker, Havana Club,...

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Featured Marketing News Videos

Yellow Pages Drives Digital with The Lemonade Stand

Anisha Kapoor

May 30, 2016May 30, 2016

The push by Yellow Pages runs until November using conventional and specialty television, sponsored video and posts, pre-roll, and more. Yellow Pages has launched a...

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Featured Marketing News

Ford Revs Up Hybrid Range with 2017 Fusion Energi

Joshua Hughes

May 27, 2016May 27, 2016

Changes to the Fusion Energi powertrain software and regenerative braking has taken the range up from 550 miles for the 2016 model. Ford has rolled...