Marketing Archives | World Branding Forum

August 25, 2016August 25, 2016

The Nissan Leaf journey saw the purely electric car cruise through Italy, Spain, Germany, Norway, Scotland and France for an epic adventure. Nissan Leaf...

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Sears Canada Revamps Brand and Retail Concept

August 24, 2016August 24, 2016

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...

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Curio Tours Five American Cities with Gavin DeGraw

August 22, 2016August 22, 2016

The Curio tie-up affords travellers the ‘inside scoop’ into their experiences with select cities as part of the #CitiesbyCurio programme. Curio – A Collection by...

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August 19, 2016August 19, 2016

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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Starwood Builds The Alexander for Armenia Entry

August 18, 2016August 18, 2016

The Starwood property underscores the brand’s strategy to meet the growing demand for experiential luxury travel in emerging markets. Starwood will enter Armenia with the...

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Featured Marketing News Videos

Wynn Palace Dazzles Travellers with Luxury Resort

August 17, 2016August 17, 2016

Wynn Palace aims to redefine luxury as part of Macau's continued expansion into a world centre of tourism and leisure. Wynn Resorts is scheduled to open the...

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The Gunn Report Adds 32 Mini Cases to Bullets

August 16, 2016August 16, 2016

The Bullets From Gunn are for a diverse range of advertisers and are from networked and independent agencies from a variety of countries. The Gunn...

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UGG Takes Premium Store Design to the Vegas Strip

August 15, 2016August 15, 2016

The UGG outlet features the brand’s complete range which includes footwear, lounge wear, handbags, accessories, and home goods. UGG, a division of Decker Brands, has...

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Featured Marketing News Videos

Canon India Celebrates Kids with Support a Life

August 12, 2016August 12, 2016

The effort furthers the Canon India corporate philosophy of Kyosei, which means ‘living and working together for the common good’. Canon India has launched the...

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Burger King Adds Tex-Mex Flare with Whopperrito

August 11, 2016August 11, 2016

The new Burger King offering goes nationwide after a recent local debut, and will feature at participating restaurants from 15 August. Burger King has put...

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Diageo Rebrands U.S. Beer Business with Name Change