Marketing Archives | World Branding Forum

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1893 from the Makers of Pepsi-Cola has debuted two variants, Citrus Cola and Black Currant Cola, which will be supported by a spring push. Pepsi-Cola...

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Colgate Brushes Up on Smile with Radiant Optic White

Deborah Joy Peter

March 1, 2017March 1, 2017

Colgate has released a new toothpaste formula called Radiant by Optic White via a partnership with beauty specialist, Mario Dedivanovic. Colgate has rolled out the latest...

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Febreze Debuts New Air Freshener with Candice Kumai

Anisha Kapoor

March 1, 2017March 1, 2017

For the premiere of Febreze One, the brand partnered with celebrity chef, Candice Kumai, to introduce the new odour elimination solution. Febreze has released a...

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Hard Rock Creates Mediterranean Getaway in Malta

Deborah Joy Peter

February 28, 2017February 28, 2017

Hard Rock International is in the midst of setting up its third European resort, with the upcoming Malta-based hotel slated to launch in 2020. Hard...

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Huawei Dials into Canada with the P10 and P10 Plus

Deborah Joy Peter

February 27, 2017February 27, 2017

Huawei is launching its P10 smartphone range in Canada through nationwide partnerships with Rogers, Fido, Bell, and Videotron. Huawei is introducing the new P10 smartphone line...

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Hyatt Regency Opens Mexican Paradise in Guadalajara

Deborah Joy Peter

February 23, 2017February 23, 2017

Hyatt Regency has expanded its portfolio in Mexico with the debut of a brand new luxury property in Jalisco’s capital city, Guadalajara. Hyatt Hotels Corporation...

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UK’s MuLondon Reveals Reimagined Brand Identity

Deborah Joy Peter

February 22, 2017February 22, 2017

Organic skincare brand, MuLondon, has unveiled a new brand identity, which highlights its products’ updated packaging and seals of approval. MuLondon, a producer of artisan...

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Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...

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Buenos Aires Tourism Authority Runs Free Gastro Tours

Deborah Joy Peter

February 20, 2017February 20, 2017

The Buenos Aires Tourism Authority strategy celebrates the city’s designation as 2017’s Ibero-American Capital of Gastronomic Culture. The Buenos Aires Tourism Authority is introducing free...

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Clarks Refines Old Classic with Nature IV Invention

Deborah Joy Peter

February 17, 2017February 17, 2017

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection. Clarks has moved to...

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Macy’s Sparks Urbane Flare with Designs by Yigal Azrouel

Deborah Joy Peter

February 16, 2017February 16, 2017

Macy's has launched a new range dubbed YYIGAL. Created by Yigal Azrouel, it features tops, faux leather motorcycle jackets, and more. Macy's has unveiled a...

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Taco Bell Proposes Marriage with Vegas Wedding Package

Anisha Kapoor

February 16, 2017February 17, 2017

Beginning in summer 2017, visitors to its Las Vegas Cantina flagship can tie the knot Taco Bell style at the restaurant's wedding chapel. Taco Bell...